The global economy was undergoing a digital transformation; as the COVID pandemic arrived, the transformation accelerated at a breakneck speed. Moreover, the global digital economy is expected to reach $23 trillion by 2025, as per the joint report from Oxford Economics and Huawei. What do I mean by digital economy? …

Customers reach out to your business in many ways on multiple channels. For example, for pharmaceuticals companies, HCPs and patients may visit website, on social media, through email campaigns, call support, get services on a mobile app, and so forth. …

Knowledge Graphs can play a pivotal role in the modern enterprise by understanding and addressing context & intent to deliver superior value Today’s world is evolving at a gravity defying pace and a lot of this change is being driven by new age technologies. …

The financial sector is in the midst of historic transformation as nimble, digitally native non-traditional players test the old guard, New entrants are prioritizing Customer experience and redefining long held banking principles to gain market traction and the stakes are particularly high with in todays unprecedented Covid 19 new normal…

The global telecom market is expected to grow up to nearly $3.5 trillion by 2022, growing at a CAGR of around 6%.[1] Since the telecom industry is a crowded space, it becomes essential for telecom marketers to create a differentiation in the eyes of their consumers. …

Even with privacy regulations like GDPR and CCPA censuring the use of data, very few have been able to meet the regulations’ requirements. A 2019 survey among 680 websites in UK revealed that only 11.8% websites are compliant with General Data Protection Regulation (GDPR).[1] Further, with each passing day, new…

By 2030, the number of IoT connections worldwide is going to reach 50 billion.[1] The resulting amount of data within the reach of marketers is going to create a wide range of opportunities, but only if the data is well-managed. Marketers were already reeling under the pressure of unifying and…

If I asked you what is more important than driving leads to your company? The answer more often than not would be “converting them”. Many organizations suffer from a leaky top funnel where despite being able to generate leads, they are unable to create any value out of them. Based…