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Beyond FAQs: How RAQs (Rarely Asked Questions) fuel the Success of Data Strategy & Products

Gunjan Aggarwal
5 min readNov 29, 2024

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Data products and Data strategies are fundamentally tied to their adoption. The success of these initiatives depends not only on creating valuable products and strategies but also on ensuring they are embraced across the organization. While most organizations focus on answering frequently asked questions (FAQs), it is often the rarely-asked questions (RAQs) that truly unlock the full potential of data products. These are the questions that challenge the status quo, push the boundaries of innovation, and inspire creative solutions to complex challenges.

Understanding Adoption: The Foundation of Success

Adoption is the cornerstone of any data-driven transformation. It is not enough for data products to simply exist — they need to be actively used, trusted, and integrated into daily decision-making. A strong adoption rate is typically associated with:

  • Usability: How easy it is for users to navigate and make sense of the data.
  • Relevance: Whether the product provides actionable insights and addresses real business problems.
  • Trust: Users need to trust the data’s integrity and the systems that support it.

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