Book: TATA — The evolution of a corporate brand by Morgen Witzel

The Tata group is a source of Indian pride — a hugely successful global company based on ethical principles. There is something about Tata that is different. The difference is that no other Indian Business group has been able to create the kind of story that Tata has.

This book has a lot of content on the Tata group, which is expected considering the brand’s history.

Few of my fave Quotes:

“To be a leader you have got to lead human beings with affection” — J.R.D Tata

“Businesses need to go beyond the interest of their companies to the communities they serve.” — Ratan Tata

“None can destroy iron, but its rust can. Likewise, none can destroy a person, but his own mindset can.” — Ratan Tata

“I do not want India to be an economic superpower. I want India to be a happy country.” ― J.R.D. Tata