Part 2: Does my marketing team need a Customer Data Platform (CDP)?
1 min readMar 18, 2020
This post is in continuation of my article Does my marketing team need a Customer Data Platform (CDP)?
In the previous post, I have covered a few problem statements around customer experience.
Here are queries around “Paid Media Optimization”:
- How should we decide the best channel for my targeted audience?
- How can we increase the efficiency of our paid digital advertising?
- How can we understand the linkage between channels?
- Where should we put my next $500k of paid media budget?
- How can we avoid wasted spend on paid media?
- How can we assign more budget towards effective campaigns?
