Part 3: Does my marketing team need a Customer Data Platform (CDP)?
1 min readMar 19, 2020
This post is in continuation of my article Does my marketing team need a Customer Data Platform (CDP)?
In the previous posts, I have covered a few problem statements around customer experience & paid media optimization.
Here are queries around “Operational Efficiency”:
- How do I integrate all my siloed data into one view for marketing operations?
- How to streamline the process from ideation to execution of campaigns?
- How can I get data from batch to real-time?
- How can I do customer intent data management?
- How do I make insights from my marketing models operational?
- How to integrate my customer data from various touchpoints and visits over time?
